About Us


About VetPet Academy

VetPet Academy offers courses on Emergency Pet First Aid and Canine Myo-manipulative Functional Therapy –  a holistic therapeutic treatment that integrates specialised Sports and/or Remedial massage techniques used to reduce stress, rehabilitate and improve canine health.

VetPet Academy also provides PetBiz, a specialised coaching platform that incorporates resources, training and advice to individual business owners on how to successfully start a new animal business or improve their existing one.


About The Founder

Dr Lorraine O’Neill has over 35 years’ in the animal health and business industry. Completing qualifications in animal care, vet nursing, equine management and Canine Myo-manipulative Functional Therapy. She commenced studying Veterinary Science, with the idea of becoming a vet, until she was head-hunted to manage a large State Health farm in developing antivenins and antiserums.

Her career path changed when she was asked to develop the ISO certification, leading her away from an animal focus and into business. During this time she completed several graduate qualifications in IT and Management, obtaining an MBA and completing a PhD in High Performance in 2001.

Using her vast skill set and knowledge Lorraine has owned several successful businesses, including a multi-million-dollar pet business. She currently coaches and practices Canine Myo-manipulative Functional Therapy and is a part-time educator teaching accredited animal studies courses (yes, she also has a Cert IV TAE!).

Lorraine developed FurKids First Aid with the aim of providing skills and confidence to help pet owners in emergency situations. FurKids First Aid organically grew to become VetPet Academy, incorporating Myo-manipulative Functional Therapy training and PetBiz, a coaching option to support individuals successfully start a new animal business or improve their existing one.